Selected monetisation transformations
Strategy into measurable outcomes
See how we help publishers and digital platforms transform their monetisation architecture, unlock programmatic demand, and turn strategy into scalable revenue.
Publisher Monetization · Programmatic Transformation
Laget.se
Laget.se is one of Sweden's leading digital platforms for grassroots sports, supporting thousands of clubs with tools for administration, communication and fundraising. As the platform grew, so did the opportunity to develop a scalable advertising business. However, the existing sales organisation was built around traditional direct advertising and had limited engagement with the programmatic ecosystem and media agencies. Execute Media was brought in to redesign and operate Laget's advertising business. We conducted a full review of the monetisation architecture — including inventory structure, ad formats, viewability standards and supply-side platform setup. We then established a programmatic strategy focused on agency demand, scalable deal structures and improved supply access. At the same time, Execute Media assumed operational responsibility for the advertising business, working directly with leading media agencies and programmatic buyers while Laget focused on its core mission: helping sports organisations run their clubs. The partnership transformed Laget's advertising model from a traditional sales-led structure into a modern programmatic monetisation framework and has become a long-term commercial collaboration.
Publisher Infrastructure · Programmatic Monetization
NTM Media
NTM Media is one of Sweden's largest regional news publishers, operating a broad portfolio of local newspapers and digital media brands across the country. With millions of monthly readers and a strong local presence, NTM represents a significant share of Sweden's regional digital advertising inventory. As the digital advertising ecosystem evolved, NTM initiated a comprehensive review of its advertising infrastructure and monetisation strategy to ensure the organisation could fully capture the value of its growing digital audience. Execute Media was engaged to conduct an independent audit of NTM's programmatic architecture, including ad stack configuration, supply path structure, demand integrations, inventory segmentation and monetisation potential. The review identified several opportunities to improve the efficiency and competitiveness of NTM's advertising infrastructure. Based on these findings, Execute Media provided strategic recommendations for restructuring the publisher's adtech setup — focusing on improved supply access, clearer inventory packaging and stronger connectivity to agency trading desks. Following the audit, NTM integrated Execute Media's supply-side infrastructure to broaden its access to programmatic demand from major media agencies. This introduced additional competition for the publisher's inventory while enabling multiple revenue streams through a more diversified supply path. By combining improved architecture with expanded demand access, NTM strengthened the commercial performance of its digital inventory while creating a more scalable and transparent monetisation framework for its growing portfolio of digital publications.
Publisher Monetization · Sports Media
Better Collective
Better Collective is an international digital sports media group operating some of the largest sports communities and editorial platforms across Europe. In Sweden, the portfolio includes well-known brands such as SvenskaFans, Fotbolldirekt and Hockeysverige. Following the acquisition of these Swedish media brands, Better Collective sought a specialised partner to support the operational development of its advertising business in the Swedish market. Execute Media was engaged to help structure and operate the programmatic advertising setup across the Swedish portfolio. This included establishing programmatic infrastructure designed to maximise demand from media agencies while ensuring inventory was packaged and made available in ways that aligned with the behaviour of sports audiences. Execute Media integrated its supply-side infrastructure to expand demand access from agency trading desks and programmatic buyers. This created increased competition for inventory while enabling more scalable monetisation across multiple sports media properties. In addition to programmatic demand expansion, the partnership also focuses on deeper integrations with advertisers. Through technical integrations and dynamic creative solutions developed within Execute Media's platform Adssets, campaigns can adapt to the editorial context of the page. One example is dynamic sports and odds widgets that update in real time and deliver contextually relevant messaging to sports audiences.
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